Freddie Janssen launches her solo project ‘Snackbar’ with Kickstarter campaign

SNACKBAR LAUNCHES £20K KICKSTARTER CAMPAIGN

On Monday 20th May 2019, Freddie Janssen of Snackbar is launching a Kickstarter campaign to raise £20k for her neighbourhood café, urban farm and co-working space in London.

Located next to Dalston Junction station, Snackbar will be at heart of one of London’s most buzzy, busy and diverse neighbourhoods: Dalston. It’s a humble, order-at-the-counter café, offering a selection of globally inspired, seasonal and creative sandwiches, salads, rice bowls, snacks & more.

A partnership with FARM:shop (the world’s first urban farming hub launched in 2010) the café will have multiple mini-farm installations both indoors and outdoors. With the help of high-tech indoor allotments and an outdoor polytunnel, the café will grow its own vegetables, herbs and mushrooms. Taking over three floors and an outdoor space, the site contains:

[ ] 30-cover ground floor café

[ ] high tech indoor growing allotments

[ ] outdoor seating area

[ ] chicken shed (with re-homed hens)

[ ] polytunnel

[ ] fermentation basement

[ ] 2 floors of co-working space

Snackbar will serve the sort of sink-your-teeth-into food that makes you feel good about yourself. A mortadella banh mi is laced with pickles from the fermentation basement; rice bowls are topped with mushrooms grown in the mini mushroom farms; and the Snackbar Farm Salad is made up of leaves and flowers grown in the back garden. The menu is inspired by food from all over the world, while focusing on high quality ingredients and creative executions. 

Kickstarter campaign rewards include having a chicken named after you (£150), a “chef’s night out” with Anais and Freddie (£2k), a pickling class (£200), a year worth of Allpres coffee (£500), guest dishes (£250) and a culinary research trip to Los Angeles (£8k). Snackbar will open this Summer 2019. 

Snackbar on Kickstarter: Pledge your support here

Snackbar x Farm:shop. 20 Dalston Lane E8 3AZ London

snackbarlondon.com // @snackbarlondon

ABOUT SNACKBAR

Snackbar is a female-led initiative, with Freddie Janssen as director and Anais van Manen as consulting chef. The duo have a combined 10 years of experience in restaurants, Anais in the kitchen (Nuala, Trullo, Bones) and Freddie in marketing (Lyle’s) and running pop-ups across London, picking up awards for Best Street Food at the Young British Foodie Awards and Best In Taste at Taste of London. Snackbar launched in the Summer of 2016 with sold out BBQ taco parties in east London, and has since collaborated with brands like Tabasco, Munchies, took part in Meatopia festival in 2017, held residencies at Borough Market and East London neighbourhood restaurants The Laughing Heart and Legs, and also contributed work to the charities Magic Breakfast and Movember. 

ABOUT THE FOUNDER
Dutch-born Freddie Janssen moved to London in 2008. It was during her 5-year career in advertising that she launched her own condiment brand F.A.T whilst running pop-ups and supper clubs before moving into food full time as the head of marketing at Michelin starred and World’s 50 Best restaurant Lyle’s – where she’s worked for the past five years. On her days off and on the weekends she ran a street food stand on the weekend, which earned her the 2016 Young British Foodies award for ‘Best Street Food’ as well as a book publishing deal with Hardie Grant. Her first cook book, Pickled, was released that year. In the Summer of 2016 she launched Snackbar as a pop-up and events company whilst looking for a permanent space. Snackbar has since held residencies at Borough Market, Hackney neighbourhood restaurant Legs, took part in Meatopia 2017, hosted dinners and pop ups at The Laughing Heart, Breddos, Ace Hotel, 180 Strand, Giant Steps and has collaborated with brands like Tabasco and also contributed work to children’s charity Magic Breakfast and the Movember Foundation.